At knitting on Tuesday, we got on to the subject of how much should be charged for pattern downloads, what we expect when we pay for a pattern and how much we think a pattern is worth. It's so easy now to sell patterns online, especially through Ravelry. I haven't purchased many patterns online as I have many books and there are so many free patterns available too. I have bought a few from Twist Collective and Ravelry and I haven't been disappointed. The patterns I bought had clear instructions, charts, diagrams and photographs. I also expect a lot of free patterns that are published in Knitty but don't necessarily expect the same standard of free patterns independently published on Ravelry. I do know, though, that there are some extremely well written free patterns that the designer could easily charge for.
Here's what I expect when I pay for a pattern
I always expect a photograph of the finished item and clear instructions
$1-$2 Small item, one size only, basic instructions, perhaps a hat or simple fingerless mittens
$3-$5 Medium item, several sizes, full instructions, perhaps a child's jumper or hat and booties set, schematic
$6-$9 Large item, several sizes, full instructions with details on customising the fit, special stitch pattern/technique
$10 plus Multiple items, full range of sizes, full instructions with details on customising the fit, special stitch pattern/technique, further photograph/diagrams for technique
I'm going to go back to the patterns I bought and see how they compare to what I've suggested here.